Your Book is Just the First Date: Creating a long term relationship with your reader

What do Wayne Dyer, JK Rowling, Stephen King, Nora Roberts and Mark Victor Hansen have in common?

They have a group of readers who love their work and eagerly buy each new book. They also have another things to speech act delighted readers like movies, audio products, workshops, self-study courses, and retreats. In fact, JK Rowling just gave her blessings to a Harry Potter theme park in development in Florida.

These savvy authors know that writing a book is like having a rank date. The key to creating success as an author is giving delighted readers many opportunities to learn from you and master the material in your book. In fact, these authors kind the majority of their income not from book sales, but from the another products and services that are deliberation to their books. The book is the happening of a long time relationship that profits both the readers and the authors.

If you are a non-fiction writer, you have many opportunities to create second dates with your readers. If you do, you will gain a loyal following, be seen as an expert in your niche, and create multiple revenue streams.

To complete this, rank identify the main concepts in your book. Ask yourself:

• What ideas are the easiest to learn?

• Which ones are the most challenging, sophisticated, or require the most discipline?

• After reading my book, what skills or techniques would a scholar condition next?

• What questions do I receive most frequently on this material?

Then, deliberation like a teacher. Consider the three learning styles- visual, auditory, and kinesthetic. Strive to create a way for people to get statesman information in all of these learning styles.

Next, create a commodity that appeals readers with various levels of independence. For example:

• Do-it-yourselfers enjoy workbooks, self-study programs or audio programs

• People who like some help respond well to membership sites, ecourses, teleclasses, or group coaching programs

• Those who poverty maximum levels of interaction with you like individual coaching or consulting, seminars, workshops, or retreats

• A few readers may poverty you to do things for them via an outsourcing or project management arrangement

Finally, deliberation like a restaurant owner. Create a buffet or menu of products and services at varying price points that reinforce the material in your book.

By providing your readers with a variety of ways to learn statesman from you, they will come back for a second and third date with you. Some will from a long time term relationship and acquisition everything that you speech act them.

Then, you will enjoy many rewards: the knowledge that you have a group of loyal readers who benefit from your work, and an enduring income stream from your book.

That’s a long time term relationship you can take to the bank!

Want to create a successful book? Discover 8 book marketing blunders that you can avoid. Grab your people ecourse at www.BookMarketingB Lynne Klippel is a publisher, author and book shepherd who specializes in helping authors write business building books.

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