What are Purpose-Built del.icio.us Pages, and How are They Used?

Purpose-built del.icio.us pages are nothing statesman than a group of Web sites and blog posts that you save in the social bookmarking site del.icio.us using a specific tag. These “pages” can offer you, your book, or your business a way to showcase groups of links to sites that are relevant to your message in a “social” space. In another words, another users person also saved, tagged, and commented on these same links, giving them statesman credibility.

By definition, del.icio.us is a social bookmarking site that allows you to save your favorite Web sites and blogs, comment on them, tag them, and share them with others.

When you create your del.icio.us account, the linkage to your page will countenance something like this: where “your.account” is the username you choose when you initially create your account.

When you add sites to your account, you will enter the URL, a description, and a series of tags. These tags are what allow us to create “purpose-built del.icio.us pages.”

For every site you “tag” with a certain term, a linkage is created that looks like this:

Now you person a linkage to all of the sites you person rescue and “tagged” with that particular term. These are purpose-built del.icio.us pages.

So, rather than tagging your favorite sites blindly, deliberation about how you strength tag them intentionally to create your own purpose-built pages that will include a group of related sites. For instance, you could create links to several pages like this:

del.icio.us/your.account (link to main page) del.icio.us/your.account/public.relations del.icio.us/your.account/ del.icio.us/your.account/competition del.icio.us/your.account/book.title del.icio.us/your.account/

Now, you may ask, what are these pages good for? The best way to answer that question is with an example…

Here is a linkage to Dalton Publishing’s del.icio.us page:

The page may seem to be a hodge-podge of links, but by using their tags wisely, Dalton Publishing utilizes the purpose-built pages that are generated from their account.

For example, on each social media newsroom that they create for their authors, Dalton Publishing provides a linkage to the relevant purpose-built pages for the particular author and/or book:

This purpose-built page: on this author’s newsroom:

So, for example, when a visitor clicks on the “puresoapbox” del.icio.us page (http://del.icio.us/dalton.publishing/puresoapbox) from that author’s newsroom, he will be taken to a list of rescue sites in Dalton Publishing’s del.icio.us relationship that person been tagged with the term “puresoapbox.” The same is true for the author terms “joeoconnell” and “robertstikmanz.”

Dalton Publishing also uses purpose-built del.icio.us pages in the body of their social media news releases like these:

And, one way that all of Dalton Publishing’s authors could also take advantage of these “pages” is by simply adding the links to their own sites and blogs.

The above information demonstrates how a publishing company strength use purpose-built pages; however, the way you use such pages will depend on your industry. Brand-conscious companies strength poverty to save and tag sites or blog posts that demonstrate their brand awareness, where work companies strength poverty to create pages that list specific news coverage, or even pages listing discussions about their competition.

Deltina Hay is the principal of Social Media Power, a Web 2.0 development firm in Austin. Ms. Hay’s graduate education in computer science, applied mathematics, and psychology led her naturally to social media consulting. Find out statesman about using social media and Web 2.0 tools from her new person forward, easy-to-follow e-book on social media marketing and Web 2.0.

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