If you had to ask what is the single most almighty marketing weapon for any business, big or small, my answer would undoubtedly be…customer testimonials. It’s one situation for you to toot your own horn, but it’s another situation when someone who has no financial share in your success does.
According to Beyond the Niche (http://www.findmyniche.com) “trust” is the most important element for the success of a business making online product sales.
By nature, your web tract provides a lot of message necessary to bodily property trust with the possibility customer. You don’t need to worry about providing too large indefinite quantity message in your online business, it’s impossible to give “information overload” online. If someone isn’t interested in your product then s/he isn’t going to bother to read or listen to your advertising message anyway. Online, too large indefinite quantity “information” isn’t going to “scare away” an interested possibility customer. What message should you provide? Message that inspires trust and without a doubt, TESTIMONIALS should be used to convey large indefinite quantity of the message about your business.
So, how do you get a TON of testimonials, in a short period of time? A lot of people recommend running contests and offering cash prizes for testimonials. You can do it the ‘hard’ way, income time out of your busy schedule and your employees schedule to setup a contest and in additon to the cost of laboor and time, pay for consumer testimonials
OR
You can linkage to ‘Product Reviews’ for free at URateStuff. They make it EASY to linkage to FREE Product reviews by REAL customers(which act as phenomenal consumer testimonials), by letting you copy/paste some code next to your product image on your sell page. You can linkage to as many suitable reviews as you want. They even have an ‘Official buttons’ page with pre-made buttons for you to add next to your product.
 
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